Now a day many builders in India have come up with a concept of unfinished flats , in this segment they offer customers flats which are not finished yet and they charge less say 20% less for those flats than of finished flats . The idea behind this concept is most of the time consumers after getting possession of flat make huge civil changes for the purpose of Interior Designing. Like most builders provide the same set of specifications for all the flat owners (tiles, taps, sanitary ware, colour etc.)And those items may not be to the every ones liking. Thus the amount spent by consumers goes in to the vain. In unfinished concept work is done till rough plaster for all the walls, windows are provided by builders , consumer can ask for plumbing and light points on requests . Core thought behind these offerings is “customisation” “. Consumers can finish the flats with specifications of their likings and need of the interior designer’s layout. For example- • Gypsum finishes for the walls for smooth finish and perfect level of walls. • Kitchen platform designed according to the need of the family like an L shape, U shape, Island patterns, single line patterns, two line patterns because most of the times you need to make trolleys in the kitchen according to the whatever the space made available underneath the kitchen platform by the Builder • Plumbing points according to the Layout of interior designing, best quality CP plumbing fittings (Jaguar, TOTO), colour pattern, tile motifs in bathroom and kitchen according to the theme of the house, flooring according to choice (Italian marble, vitrified, polished Kota, wooden, etc.) • Concealed modular light switches and light points according to the lighting needs of the flat , mostly builders provide limited no of points/ room and if you are making the false ceiling you need to make all the new wiring for electrification of that space . These kinds of personalised homes give consumers feeling of “Yes I have customised my House because I am going to live in that house”.